FAQ > General Questions > How new does my product need to be for the 2.0 competition?

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It has to be a feature or product that GigaOm, the New York Times, Wall Street Journal, TechCrunch, Mashable, and ReadWriteWeb all want to cover. It has to be so new that Robert Scoble, Om Malik, Dave McClure, Chris Sacca and Michael Arrington say, "That's f-ing cool!" when they see it on stage.

So, if Mark Pincus of Zynga fame launched a totally new game or a platform for playing games across all of Yahoo, that would pass the two tests above. A new crop in Farmville would not qualify. If Biz Stone and Evan Williams were to launch the Twitter redesign, it would pass the first two tests above -- support for Instagram photos would not.

Think to yourself, "Self, is this really killer and impressive?" Are Robert Scoble, Shervin Pishevar, Kevin Rose, Chris Dixon or Dave Morin going to tweet: "This rocks!"?

Last updated on January 23, 2011 by Launch Conference